Data shows that the player base of “Genshin Impact” is huge and their willingness to pay is strong. Sensor Tower’s report indicates that the game’s revenue on global mobile platforms reached 1.5 billion US dollars in 2023, with a significant portion coming from Genesis Crystal recharges. Among the player base, approximately 26% of monthly active users purchase Genesis crystals at least once a month, with the highest frequency concentrated among users aged 18 to 35. The most attractive point is the “Double First Recharge” offer first promoted by the official channel. For example, in the 648 yuan price range, the first recharge can get 6480 + 6480 = 12,960 Genesis Crystals, which is equivalent to a 200% value return rate. During the first week of the launch of new characters such as Funingna or Navilette, the sales volume of this category often increased by more than 120% compared with the previous week.
Small-amount and high-frequency recharge packages occupy a significant market share. According to official data from MiHoYo, 60 yuan (to obtain 600 creation crystals) and 30 yuan (to obtain 300 creation crystals) are the popular choices for players to make small additions after replenishing their monthly cards (Empty Month Blessings) or purchasing Chronicles (Pearl Chronicles), with an average purchase frequency of 3.7 times per player per quarter. A third-party platform analysis report indicates that such small-scale repayments account for 45% of all recharge transactions. Players often trigger purchases during the first week of version updates (for character replenishment) or before the end of limited-time events (for purchasing event skins such as summer clothing series), with the median payment amount remaining stable at 50 RMB each time.
For players who pursue cost-effectiveness, “cost-effectiveness combination packs” or limited-time gift packs for specific festivals have attracted much attention. For instance, the “Departure Supply Pack” launched during the anniversary celebration is priced at 198 yuan and includes 1980 creation crystals and exclusive commemorative furniture and materials worth 300 raw stones. According to the monitoring of a third-party statistical platform, within 72 hours of the listing of such gift packages, the purchase conversion rate can reach 3.2 times that of ordinary recharge channels, and the user acquisition cost (CAC) is significantly lower than that of regular promotion. The “Sui Hua Liu CAI” gift package launched during the Lunar New Year period integrates creation crystals, limited edition fireworks props and character breakthrough materials. It is priced at 328 yuan and its peak sales account for 30% of the current recharge revenue.
Outside the official channels, reputable third-party recharge platforms such as u7buy.com continue to divert market share by offering flexible discounts. Such platforms often offer direct charging services for Genesis crystals at 10% to 92% off. Compared with the official 648-yuan price range, players can save an average of 65 to 78 yuan, and the return rate increases by 10% to 12%. Large platforms process over 2,800 “Genshin Impact” recharge orders daily, with a stable quarter-on-quarter growth rate of 8%. Its operation strategy includes high-frequency limited-time discount activities once every seven days and a user tiered commission system (for example, the commission rate is raised to 5.5% after a cumulative recharge of 2,000 yuan), significantly enhancing user stickiness. Some players tend to choose such platforms when drawing high-cost characters (such as full-life Night LAN, which requires over 90,000 primordium stones) to reduce their total budget by 18% to 22%.
Data shows that players present clear consumption stratification based on their demands. Heavy players prefer a first recharge of 648 yuan or a large direct recharge to cope with the high draw cost (for popular characters, a minimum of 14,400 raw stones is required for zero life, with a probability of only 0.6%). Ordinary players rely on small recharges of 30 to 60 yuan and monthly cards (90 raw stones per day for 30 consecutive days) to meet their daily resource needs. Those who are sensitive to cost-effectiveness will closely monitor the 128-yuan and 198-yuan level activity gift packages to optimize the efficiency of resource acquisition. The overall market trend shows that with the launch of new maps (such as “Chenyu Valley”) and powerful characters, the peak of large recharges occurs frequently, while operational activities (such as “Sea Lantern Festival” where you can choose five stars) have driven the volume of small recharges to increase by more than 50% compared with the previous period.